LOHO will host its official launch party on Friday, September 15th (7:00 – 9:00 pm) at AMLI Wallingford in Seattle. CEO Darrah Christel is inviting all FGI members to attend this free event to help her launch her brand. Make sure to RSVP by Sunday, September 10th to get on the list at http://loholaunch.app.rsvpify.com/.
Monday means getting back to it. And I need your help! You’re all super smart, so I want to know how you’d describe my tights in a sentence. Right now I have, “Tights that fit like your favorite lace underwear.” And I’m trying to figure out if that makes sense?! I’m a copywriter without words for my own product 🙈Would love to know how you’d describe them to a friend. Leave your thoughts in a comment below👇🏻Thank you for helping, writer’s block is a real thing! 😘
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LOHO was founded in response to the creator’s, and many other women’s, problems with tights. They dig in, roll down, go up to your bra (which isn’t sexy or comfortable), and very few designer lines make plus sizes. It took rethinking an industry designed to suck you in and shape you, to create a pair of tights that actually made women feel comfortable. LOHO’s patented low-rise waistband is designed to lay flat against your body, no matter how curvy you are. Because the waistband flares out off-body, it doesn’t dig in or roll down when it’s on your body – the beautiful stretch lace stays in place and moves with you thanks to a thin, silicone backing.
To keep manufacturing in the U.S., LOHO’s partnered with Klauber Brothers, a sixth-generation family-owned lace supplier based out of New York (and the creators of Hanky Panky’s signature lace waistband). The lace waistband is then sent to CC Hosiery, a family-owned hosiery mill based out of Biscoe, North Carolina, where they knit, sew, dye board, label, package, and ship the tights. LOHO will be taking pre-orders for women’s tights, sizes S-6X for $35 a pair, starting September 15th via their crowdfunding campaign on iFundWomen. Visit loho.us for more information.
About Darrah Christel, CEO of LOHO
This started as a personal journey and has continued to lead me down a path of self-love, self-acceptance, and body positivity. But I had to shift my perspective – from me being the problem – to the hosiery industry being the problem. It wasn’t my fault tights didn’t fit me. The industry wasn’t thinking about me.
And they most definitely weren’t thinking like me. The entire hosiery industry is focused on slimming and shaping. But when you find a pair of tights that aren’t designed to suck you in, and instead meet your body where it’s at, something crazy happens: you start to love your curves. Why? Because you feel comfortable having them! I truly believe the most comfortable you is the most beautiful, self-loving confident you.
And I don’t think it’s a coincidence that with the rise of athleisurewear, there’s been a rise of body positivity. Comfort equals confidence. The more comfortable we are in our bodies, the more confident we are in the world. And who wouldn’t want more of that?